I serve as a Fractional CMO for founder-led and mid-size companies that need senior marketing leadership without a full-time hire. My work is hands-on, strategic, and built to transfer.
Most of the companies I work with share a pattern: strong product, growing revenue, but no clear system connecting marketing activity to business outcomes. That is the gap I close.
Featured Engagement
A structured program that installs a complete growth system in your company: positioning, funnel architecture, channel strategy, measurement, and team operating rhythm.
A deep audit of your current positioning, funnel performance, channels, and team capacity. I identify the gaps between where you are and where the business needs to go.
Together, we design the growth system: positioning, messaging, channel strategy, measurement framework, and the team rhythm that keeps it all moving forward.
I embed with your team to execute, optimize, and hand over a self-sustaining engine. You keep the system, the playbooks, and the momentum.
Selected Work
A few examples of what happens when a clear growth system meets a committed team. Names are withheld for confidentiality, but the results are real.
A consumer eCommerce company with strong product-market fit but no systematic growth engine.
The Challenge
Acquisition costs were rising, retention was flat, and the team had no clear view of which channels actually drove profitable growth.
The Results
A mid-market B2B SaaS company selling into enterprise procurement teams.
The Challenge
Long sales cycles with no marketing attribution. Sales and marketing were misaligned on what qualified leads actually looked like.
The Results
A purpose-driven fashion brand with a loyal but small customer base.
The Challenge
The brand had a strong mission but struggled to translate it into scalable acquisition and a measurable growth funnel.
The Results
A few words from partners on the growth systems we built together.
Duygu built a growth engine from scratch and left our team with a system that still runs today. We finally have clarity on what drives revenue and what doesn't.
Roja Rugs
Founder
She didn't just hand us a strategy. She embedded with our team, built the playbook, and made sure we could carry it forward without her. That's rare.
Brooklyn Battery Works
CEO
The AI-powered growth system Duygu installed changed how we operate. Every campaign now connects to a measurable outcome. The ROI was immediate.
Serena Uziyel
Founder
FAQ
A fractional CMO is a senior marketing executive who works with your company on a part-time or project basis, providing the strategic leadership of a full-time CMO without the overhead. You get experienced guidance on positioning, channel strategy, and team building - typically at a fraction of the cost. The arrangement is flexible and designed to transfer capability to your team over time.
An AI-experienced CMO doesn't just use AI tools - they redesign marketing systems around what AI makes possible. They build agentic workflows for research, content, measurement, and optimization, so the team operates faster and with more precision. The result is a growth engine that learns continuously and scales without proportionally scaling headcount.
In practice, AI powers the repetitive, data-heavy layers of marketing: competitive research, content drafting, performance analysis, and campaign optimization. Your team reviews, refines, and approves - AI handles the scale. This means faster cycles, lower costs, and more time for strategy and creative thinking.
Predictable investment, flexible scope that adapts as we learn what works.
I work alongside your people, not above them. Leadership is most effective when it is present.
Every recommendation connects to a revenue or efficiency metric. No vanity plays.
If you are ready to install a growth system that lasts, let's talk.
I partner with a small number of companies at a time — a limited number of engagements open for the remainder of the year.
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