Duygu Ozen
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Responsible Growth

Can ChatGPT Find Your Next Growth Opportunity? Not Without the Evidence.

Research

AI Visibility Benchmark 2026

Buyer Guide

How to Vet an AI-Native Fractional CMO

Comparison

AI-Native CMO vs Traditional CMO: What Actually Changes

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Insights

Thinking on AI-native marketing & responsible growth

Definitions, field guides, and original research on what it means to run marketing for the AI era, written for founders, CEOs, and boards evaluating AI-native leadership.

Responsible Growth

2026-09-26

Can ChatGPT Find Your Next Growth Opportunity? Not Without the Evidence.

Generic LLM ideation is a strong starting point — but a growth opportunity is only real when it survives contact with your evidence. The six layers that turn an idea into a decision.

Research

2026-08-21

AI Visibility Benchmark 2026

How often brands actually appear in ChatGPT, Perplexity, Gemini, and Google AI Overviews — and what predicts whether you will.

Buyer Guide

2026-08-18

How to Vet an AI-Native Fractional CMO

A practical buyer's guide — six signals that separate a System Builder from a Tool User, plus the red flags to watch for.

Comparison

2026-08-15

AI-Native CMO vs Traditional CMO: What Actually Changes

A field guide to the difference — operating model, team structure, research, content, and decision speed.

Definition

2026-07-28

What Is an AI-Native CMO?

An AI-native CMO doesn't just use AI tools — they rebuild the entire marketing operating model around AI. The three levels of adoption.

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Duygu Ozen

Fractional AI-native CMO and growth advisor in New York.

Occasional insights on AI, marketing and responsible growth.

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  • Fractional CMO
  • AI marketing transformation
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  • Speaking

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