Original research · 2026 · In progress
AI Visibility Benchmark 2026
An in-progress benchmark measuring how often brands appear in the AI engines their buyers actually ask. First-wave results will be published on this page.
By Duygu Ozen · AI-Native Fractional CMO · 2026-08-21
What this measures
A new measurement category
For two decades, marketing measured itself against search visibility, rankings, impressions, clicks. That metric still exists, but it now describes only part of how your market finds you. Increasingly, the answer a buyer receives comes from an AI engine.
AI Visibility is the new measurement category: how often your brand appears as a named, relevant answer in the engines your market actually asks. This benchmark is a first attempt to put numbers around it.
Engines measured
A fixed set of real buyer questions · scored for mention, accuracy and sentiment · re-run on a regular cadence
Methodology
How this is measured
A fixed set of real buyer questions — the questions a sales call actually hears, not the ones marketing wishes people asked — is written for each category.
Every question is run through ChatGPT, Perplexity, Gemini and Google AI Overviews, with the answers logged verbatim.
Each answer is scored for mention (was the brand named as a relevant answer?), accuracy (was what was said true?), and sentiment (was it favorable?).
The question set is re-run on a regular cadence, so what matters is the trend, not any single data point.
In progress
First-wave results will be published here
The first wave of benchmark results is being measured now. When it is complete, the findings will be published on this page — the same measurement that powers the audits I run for clients.
Until then, the methodology above is the work itself: the questions, the engines, and the scoring rubric that turns AI visibility from an anecdote into a number you can track.
Find out where your brand stands
The AI Visibility Audit measures your brand against the same four engines, and gives you the concrete fixes that move the number.
Start your AI Visibility Audit