Brands & Companies I’ve Worked On
Over 15 years, I have been responsible for brands inside the companies I worked for: global accounts during my agency years, growth at a major media group, and the ventures I built myself. This page is that record, in the role I actually held at each.
Agency years — McCann Erickson & Havas Group
Brand management and product marketing roles on global accounts. I was responsible for campaign and brand work on:
Media — Dogan Media Group
Data-driven marketing at one of the region’s largest media groups, where I grew conversion from 7% to 21% through optimization across the group’s properties.
Operator roles
Brooklyn Battery Works — CMO & General Manager:
Owned marketing and revenue strategy for a $16M consumer brand across DTC and B2B; repeat customer revenue up 30%.
The Weird Company — Founder & Growth Lead:
Built a subscription marketing agency serving B2B and B2C brands across fashion, home decor and FMCG, alongside innovation consulting; led strategy with 8-9 figure media budgets under management.
Ventures I built
Pindrobe — Founder:
a venture-backed startup with angel and VC investors; Duygu founded the company, raised venture capital, and led product and go-to-market.
Bloset — Founder:
Social-commerce marketplace, built from idea to market.
WE7 AI — Founder & CEO:
Carbon-first marketing intelligence platform, New York.
Today I carry all of this into my fractional CMO practice, working with a small number of companies at a time. Selected client results are on the Services page.
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